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Brand Development

Market Performance Group  specialize in developing customized marketing strategies for small to medium-sized businesses, as well as global corporations. Our services include market research, strategic planning, branding, promotions, media planning, advertising, public relations, and digital marketing. We guide our clients through the process from start to finish, from idea conception to execution.

What is Brand Development? 

Brand development involves creating and enhancing a brand's identity, perception, and recognition in the market. It combines various strategies and tactics to differentiate a brand from its competitors and build a loyal customer base. The process includes defining brand attributes, target audience, brand messages, and brand voice. It also involves creating visual elements like a logo, website design, packaging, and advertising campaigns that communicate the brand's values and mission. Effective brand development increases brand awareness, loyalty, and equity, which translates into increased sales and profits. 

The Four Standard Brand Development Strategies 

There are four main strategies for brand development:

  1. Product extension: Developing new products under the same brand name. Established consumer good brands have grown sales by attracting loyal customers with new products. 

  2. Brand extension: Expanding the brand into new product categories to reach new audiences. Also known as brand extension, this strategy uses a brand’s established value to help launch a new product or service. 

  3. Line extension: Adding new variations to an existing product line.  

  4. Brand revitalization: Updating and refreshing an established brand to appeal to new audiences. 


Each strategy requires its own approach and level of investment. When executed properly, brand development strategies can help a business stand out in a crowded market and drive long-term success.


MPG develops a comprehensive brand strategy by assessing a company's current positioning, identifying target audiences, and defining the brand's unique value proposition. We then create a brand messaging framework that guides all communication efforts. This includes crafting a distinct brand voice and visual identity that resonates with the target audience. We work closely with our clients to create effective brand campaigns, including website design, packaging, and advertising. MPG's brand development process ensures that our clients are positioned for success in the marketplace.

Importance of Brand Development to Improve ROI 


Having a stand brand is crucial for businesses to grow and succeed. Brand development is vital in establishing a uniformed message to stand out in today's competitive business landscape. It helps businesses distinguish themselves from their competitors and create a strong reputation in the market. Effective brand development enhances brand recognition, loyalty and equity, which leads to increased sales and profits.


A well-developed brand can also attract new customers and retain existing ones. It provides a clear message about the company's values and mission, making it easier to connect with customers. Overall, brand development is essential for businesses to thrive and succeed. This can lead to increased customer loyalty, higher conversion rates, and ultimately, improved ROI. 

How Brand Marketing Can Benefit Your Business 


In today’s media focused world, audiences are exposed to millions of product messages, advertisements, content, and more on a daily basis. To stand out among the noise, it is vital that you establish your brand message and use efficient brand marketing strategies to engage your targeted audience.  Brand marketing can benefit your business in many ways:

Increased Brand Awareness


Brand marketing efforts increase brand awareness by showcasing a company's values, mission, and unique selling proposition. Through advertising and other marketing channels, businesses can reach a wider audience and make a lasting impression. Inquire about our marketing capabilities to increase brand awareness. 

Improved Customer Loyalty


A well-developed brand fosters a sense of trust and loyalty among customers. By consistently delivering on brand promises, businesses can establish long-term relationships with customers. Engaging with professional brand loyalty consultants such as MPG can help you establish the most effective ways to improve customer loyalty. 

Differentiation from Competitors

Effective brand marketing can differentiate a business from its competitors by highlighting its unique features and benefits. It helps businesses stand out in a crowded market and establish a competitive edge.

Develop Your Brand with MPG Strategy Consultants 

Contact MPG Brand Management Consultants for expert brand development services that can help take your business to the next level. Our team of experienced professionals will work with you to create a unique and effective branding strategy that resonates with your target audience. Contact us today to learn more about our brand development services and how we can help your business stand out in the marketplace.


Key Components of Brand Management

MPG will partner with you to accelerate growth by bringing insights to action through best-in-class analytics, enhancing promotional ROI and expediting distribution gains and protecting the base business. MPG offers outside the box thinking to help you drive share growth, improve customer penetration, strengthen retailer partnerships and align brands with strategic priorities by representing your unique brand throughout all marketing channels.

Brand Definition

The foundation of your brand that is communicated easily to your customers. 

Brand Identity

The visual aspect of your brand to engage with clients such as logo, graphics, colors, images, and more. 

Brand Messaging

Your brand's personality that communicates with consumers. 

Brand Values 

The foundational beliefs that your company is committed to. 

Brand Differentiation

How does your brand stand out from the competitive marketplace? 

Brand Experience

How does your clients experience your products or services. 

How can we help?
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