eCommerce Strategy Consulting

What is eCommerce Strategy Consulting?

 

The most important job of an eCommerce strategy consulting team is to assist you with optimizing your online shop’s cash flow. This can mean many different things, including social media strategies, digital marketing solutions, and eCommerce platform recommendations.

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Hiring an eCommerce strategy consultant will provide you with a wide range of different perks such as:

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• Giving you an unbiased outside perspective.

• Freeing up your time so you can focus on core business growth.

• Boosting your sales.

• Saving you money.

 

Your eCommerce strategy consulting team can assist you with the creation and/or growth of:

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• Brand development – Create and enhance your marketplace recognition, perception, and identity. The purpose of brand development is to increase brand equity, loyalty, and awareness.

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• Brand marketing – Develop a presence and distinct identity for a service or product. Design slogans and logos, conduct market research, and create ad campaigns.

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• Consumer marketing – Promote and sell services or products to individual consumers by utilizing social media, influencers, and email marketing.

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• Go to Market strategy – Help you execute your business plan. Includes channels of distribution, pricing, product positioning, and target markets.  

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• Innovation strategy – Implement an approach of fostering creativity for the purpose of achieving growth, advantage, and success.

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• Omnichannel strategy – Provide customers with a seamless shopping experience. This includes mobile, online, stores, and social media.

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• Retail marketing – Sell and promote your services or products through various channels, including mobile platforms, online marketplaces, and physical stores. Identify target audiences, understand customer behavior, and build targeted ad campaigns to maximize your revenue.

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Why Does Your Business Need eCommerce Consulting?

Unless your online store is already making more money than you could ever know what to do with, it’s always a wise investment to bring in eCommerce consultants. As a team, we understand the ins and outs of running a company, and we’re dedicated to ensuring that your business keeps growing.

 

Some of the things that our eCommerce capabilities will make possible for you include:

• Helping you reach new customers.

• Maximizing your company’s profitability.

• Choosing which products you should sell.

• Optimizing your conversion rate.

 

Unless you have the skills and the time to dedicate solely to growing your business (and what business owner does?), bringing in an eCommerce strategy consulting team is a choice that will easily pay for itself many times over.

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MPG Digital & eCommerce Resources

 

Market Performance Group (MPG) can provide a wealth of digital marketing tools to help your company become more visible online. Additionally, MPG has the necessary skills to ensure that you’ll keep reaching new customers. We focus on building brand awareness, along with driving new sales and reaching new markets.

 

Our eCommerce resources are numerous, and they include:

• Strategic marketing

• Sales strategy

• Digital eCommerce campaigns

• Business consulting

 

Business Analytics to Track Your eCommerce

The MPG Business Analytics & Insights team uses state-of-the-art tools and robust data sources to make it super easy for you to make a decision. Our eCommerce analytics consulting team also has proprietary tools that enable you to create dynamic dashboards.

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Once you’ve created your dashboards, you’ll be able to utilize drill-down on diagnostics. In other words, you’ll benefit from our marketplace intelligence, category advisory, and learning & development platforms.

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Keeping an eye on your business analytics is by far the easiest way to spot any peaks or valleys in your sales performance. This gives you the opportunity to make changes right away if something isn’t working. Fortunately, by working with our data partnerships and proprietary tools, we’ll help you truly understand your consumers! And with understanding can come an entirely new way to connect, which will boost your revenue and your customer satisfaction.

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Contact our Ecommerce Strategy Consultants   

MPG makes it our business to fully understand your goals. Using our eCommerce strategy consulting company should be easy. You tell us what you’re looking to do, and we’ll make it happen!

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Do you have any challenges you’re trying to work through? Contact us today so we can help turn your dream into reality!