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Innovation Strategy

How does your business stand apart from your competitors? Market Performance Group, accomplished brand and ecommerce marketing consultants, use their years of industry experience and strategic marketing capabilities to develop innovation strategies for your success. Learn more about how our marketing capabilities can execute an effective innovation strategy. 

What is an Innovation Strategy? 

Innovation strategy is a plan or approach implemented by an organization to encourage and foster creativity and innovation among its employees to achieve competitive advantage, growth, and success. It involves identifying potential areas for innovation, setting goals, allocating resources, creating a supportive environment, and implementing processes and systems to manage and measure innovation efforts. 


An effective innovation strategy takes into account market trends, customer needs, and technology advancements and can help an organization differentiate itself and stay ahead of its competitors.

Innovation Strategy Steps 

There is a guideline of steps that marketing consultants can take for implementing an effective innovation strategy. 


  1. Identify areas in need for innovation 

  2. Set clear goals and objectives for your marketing strategies 

  3. Allocate appropriate resources for innovation strategy

  4. Design a supportive environment that support innovation

  5. Implement processes and systems to manage innovation efforts and can be adjusted to meet consumer needs 

  6. Measure and track analytics and innovation performance 

  7. Evaluate and Refine the strategy consistently


By following these steps, brands can develop and implement effective innovation strategies to achieve their goals and stay ahead of the curve.  

Various Types of Innovation Strategies 

To meet all your business needs and revenue goals, a brand marketing firm must be aware of the various types of innovation strategies to tailor an innovation strategy to your brand. 


Each strategy has its own unique characteristics and is suited to different organizational contexts and goals. Enlist the services of brand and retail marketing professionals to determine which innovation strategy is best suited for your business needs. 

How Product Innovation Strategy Improves ROI?


Product innovation strategy can help increase a company’s ROI by improving the quality and efficiency of its products, enhancing customer satisfaction, and creating new revenue streams. By continuously improving existing products or introducing new ones, a company can stay relevant in the market and maintain its customer base. 

Product innovation also allows for cost reduction and resource optimization, resulting in increased profitability. Furthermore, a successful product innovation strategy can lead to brand recognition and increased market share.

Specialized Innovation Strategy Development with MPG


At MPG, we specialize in helping companies develop customized innovation strategies that align with their unique business objectives and challenges. Our team of marketing experts works closely with clients to identify opportunities for innovation, establish metrics for success, and create a roadmap for implementation. We provide support throughout the entire innovation process, from ideation to prototyping to commercialization. With our help, companies can achieve sustainable growth, increased profitability, and a competitive edge in their markets. Along with our marketing capabilities, we provide industry news and insights to keep businesses current on modern innovation strategies.  

Contact MPG’s Innovation Strategy Marketing Consultants

Our team is always happy to answer any questions and provide more information about our services. Whether you are a startup or an established company, we can help you develop and implement the right innovation strategy to achieve your business goals. Contact us today to learn more about how we can help you achieve your innovation goals and take the first step towards a more innovative and successful future!

Types of Innovation Strategies

  •  Open Innovation Strategy

  •  Incremental Innovation Strategy

  •  Platform Innovation Strategy

  •  Radical Innovation Strategy

  •  Reverse Innovation Strategy

  •  Blue Ocean Strategy

  •  Lean Startup Strategy

  •  Design Thinking Strategy

  •  Agile Innovation Strategy

  •  Frugal Innovation Strategy

  • Digital Innovation Strategy

  •  Customer Co-Creation Strategy

  •  Sustainable Innovation Strategy

  •  Collaborative Innovation Strategy

  •  Growth Hacking Strategy

  •  Business Model Innovation Strategy

  •  Diversity and Inclusion Strategy

  •  Corporate Entrepreneurship Strategy

  •  Employee Innovation Strategy

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